Archive for the ‘Writer Marketing’ Category

How to Be the Writer Beyond the Ordinary

Wednesday, September 3rd, 2008

Do you see the book ?

Do you see the book ?

This is the second article in series called: Top 5 Secrets of Successful Writer Marketing in which we introduce five core tenets of promotional, writer marketing that will carry you to your first substantial advantage over 95% of other perspective writers that didn’t adopt these genuine doctrines.

In this sequel, we are discussing the techniques mostly related to the psychology of success, and the next big thing you need to know about successful writer marketing – power of the Low of Attraction.

The Low of Attraction

Do you really think that all those extraordinary people who transmitted the essence of inspiration to the generations’ through the simple assets of their words, were driven only by that inspiration itself?

You’re attracting everything that comes into your life. When you understand this law – you understand The Secret – and you can now dictate what you choose to come into your life.

The Law of Attraction works all the time, as long as you’re consciously thinking. Recognizing its presence, functionality and influence helps you reviling the higher side of yourself – Your true-self.

1 .Set the goal

It’s amazing how many people live their lives without setting any clear, specific goals.

Before anything that you want to happen can happen, you have to have a desire that it will happen. You have to believe that it can happen. And you must expect it to happen. Sounds simple? Perhaps, but there is a lot more to it.

A good goal should SCARE you a little.

And EXCITE you A LOT!

~ Joe Vitale

2. Develop these virtues: Desire, Belief and Expectation

You cannot accomplish your mission by being mediocre.

  • Get in the habit of thinking big. Believe that it’s possible. Build your belief system by aiming for bigger and bigger goals each time you accomplish something new.
  • This is not something that you should assure about – just say everyday to yourself: “it is possible”. It will change your belief system – what you believe that is possible for yourself.
  • Finally, expect good things to happen. As you develop these winning qualities you’ll notice streams of beautiful coincidences pushing you in the directions you seek.

3. Make your thoughts Become Things

As a writer you already posses this crucial ability to move energy into the materialized artifacts. As self promoter you need to master a skill of making these artifacts of solid influence that bring you appreciable benefits in the real world.

We become what we think about! Like most people, your dominant thoughts are usually about your daily worries, fears, and what you lack.

The difference between mediocre people and successful people is that mediocre people dwell on the present. Successful people look excitedly to what COULD be. Operate out of your imagination, not out of your memory.

It’s time to escape the current reality trap and to create your future anew.

  • Visualize What You Want – Picture yourself in different scenarios enjoying this result in your life.
  • Use Your Senses to materialize your imagination (both physical and spiritual)
  • Bring Emotions Into The Mix as the emotions create energy leading to Action
  • Apply Definite Action – Start doing something – anything – to move you towards acquiring your goal.

It’s beautiful and so simple. You just have to keep your thoughts focused on the dream and move forward. The Law of Attraction will do the rest. It will attract to you the exact right circumstances, meetings, opportunities, inspiration, people and offers you would need to move forward towards your dream.

5. Set the final Action Plan – Meat your Deadline.

Let’s face it, as an artist your fate is to make thing happens. Now that you know what you want, what you are getting, and you are prepared for better, it is time to utilize this potential.

It is time for action!

If you work for yourself, it can be tempting to cut yourself slack on your own deadlines. Big mistake.

Setting and meeting deadlines is a major form of taking action and responsibility for yourself.

That web site will take forever to get up and running. That phone call to the new agent of publisher will never get made. That book won’t get written, the video won’t get shot, the ad will never be placed.

Do you know why most novels never get written? Because there’s no deadline. Writers think about the plot for years on end, whittling their thumbs. Come up with brilliant twists while showering. Make vague plans about renting a cabin in the mountains someday and finally finishing the damn thing.

And it never happens. Because there’s no deadline.

Deadlines make your goals become reality. They form a brick wall in the misty netherworld of “tomorrow” that keeps you in line.

The ONLY way to attack a problem… is to roll up your sleeves and dig in. And have a plan that includes a friggin’ deadline for finishing it.

Action, not excuses for inaction.

The compound effect of described techniques if practiced every day, gives you the access to unlimited power you have got within yourself. It boosts your Self-Esteem and gives you the ultimate answers to those crucial questions:

  • How to open yourself to inspiration?
  • How to make this inspiration tangible in the ways you desire?
  • Finally, through the course of your active implementation of these tactics: How to be the writer beyond the Ordinary?

Supercharge your Writer Authority and Presence Online

In the next sequel of this series, we will discuss the third secret of successful writer marketing:

How to exploit the power of Viral Marketing – WEB 2.0 and Social Media

  • To stay tuned, be sure to subscribe to our feed by pressing that big oval button on the top of this page, or leave you email address to receive updates straight in to your inbox.
  • You may test all tactics described in the article live at the Make Literature Online – the home page of the most intriguing Collaborative Writing project online.
  • You are very welcome to share your experience and views about the subject. If it is going to bring value to the general theory on the topic, we will include it with your permission to the next revision of this post.
  • Finally, don’t forget to socially bookmark this free online course and spread a word to everyone that may benefit from it.

.

Top 5 Secrets of Successful Writer Marketing

Sunday, August 31st, 2008
Do you see the book ?

Do you see the book ?

The literature graveyard is crammed with great artistic achievements that failed because the advertising didn’t elicit that all-important desire to consume HERE AND NOW.

The single biggest problem with many courses offline and on the web today is their focus on gimmicks and tricks for creating self-publishing prospects, as opposed to proven principles.

In this article series we introduce five core tenets of promotional, writer marketing that will carry you to your first substantial advantage over 95% of other perspective writers that didn’t adopt these genuine doctrines.

You may ask what makes this 5% different. You don’t have to understand the biology or chemistry that goes on… but you DO have to realize that like with closing any sales deal, self promotion requires a little skill.

It’s not difficult.  But it’s not something most people naturally learn to do.  So, without further ado, let’s dive in to discover our first great secret of successful Writer Marketing ;

Practice Superior Salesmanship

It’s simple, and it’s basic:  Your number one weapon in advertising and writer marketing, especially on-line, will always be superior salesmanship. Few key secrets to salesmanship:

1. Keep it simple, stupid:

Indeed, the holly grail of any salesmanship is sublimated in three simple declarations first formulated by the guru of promotional marketing Mr. John Curlton:

  • This is what I’ve got.
  • This is what it will do for you.
  • This is what I wish you to do next.

The power or these three deceptively simple components of the selling system that works every single time like a charm, originate deep in the common psychology of people.  It makes them bring the decision for themselves (explicit determination) rather than being solicited by you.

Think about it: If what you have got is good and something that you are confident in sharing with the rest of the world, there is really no need for messing around. You give people a cool staff they want to use. Based on the cool staff that you give them, they decide for themselves that they want to do business with you. End voila:

“Hey, Let’s see what outrageous story he’s got to tell me today!”

2. What I’ve got is damn hot:

Are you confident in relevancy and appealing of your writing work? (script, novel draft, short stories collection, an article, …whatever it should be)

To make it interesting fore everyone else, you have to deliver your  message in a way that nails its “passionate sweet spot of need”.

In salesmanship terminology, you have to make USP (unique sales proposition), as it is exactly what drives your customer’s mind when he thinks about you. If you have something that sets you apart, tell the world, and put some teeth into the way you say it. That is the essence of your USP.

You should be able to explain, in a single phrase, why a prospect should deal with you and not the other guy… or why he needs what you offer at all.

Make your addressing not only a pitching session, but informative and insightful ass well. Aim to be abreast of your industry as you are bringing something fresh, that ought to change established readers concepts.

You want your prospect (agent, publisher, audience…) to say after experiencing your promotional pitch:

“Wow!  How do I get one of those?”.

3. Accept the success:

If you’re not comfortable around the idea that you deserve to be recognized, even famous, it’s because you’re dealing with an idea that is foreign to your conditioned nature.

This is the point in your life that you make ultimate decision to extend beyond your physical boundaries – to increase your service to a larger audience in need of your talent. And, in so doing, riches invariably came their way.

These should be common sense for all writers dealing with the promotion of their portfolios… and yet it will be your secret weapon.  Because most of your competition will forever ignore the fundamentals of good salesmanship, or screw it up ,since they’ve never bothered to pay attention to the promotional lessons in their writer marketing or self-publishing agenda.

Make the Law of Attraction Works for You

In the next sequel of this series, we will discuss the second secret of successful writer marketing:

How to be the writer beyond the Ordinary.

  • To stay tuned, be sure to subscribe to our feed by pressing that big oval button on the top of this page, or leave you email address to receive updates straight in to your inbox.
  • You may test all tactics described in the article live at the Make Literature Online – the home page of the most intriguing Collaborative Writing project online.
  • You are very welcome to share your experience and views about the subject. If it is going to bring value to the general theory on the topic, we will include it with your permission to the next revision of this post.
  • Finally, don’t forget to socially bookmark this free online course and spread a word to everyone that may benefit from it :)