Elementary Writing

Do you see the book ?

The literature graveyard is crammed with great artistic achievements that failed because the advertising didn’t elicit that all-important desire to consume HERE AND NOW.

The single biggest problem with many courses offline and on the web today is their focus on gimmicks and tricks for creating self-publishing prospects, as opposed to proven principles.

In this article series we introduce five core tenets of promotional, writer marketing that will carry you to your first substantial advantage over 95% of other perspective writers that didn’t adopt these genuine doctrines.

You may ask what makes this 5% different. You don’t have to understand the biology or chemistry that goes on… but you DO have to realize that like with closing any sales deal, self promotion requires a little skill.

It’s not difficult.  But it’s not something most people naturally learn to do.  So, without further ado, let’s dive in to discover our first great secret of successful Writer Marketing ;

Practice Superior Salesmanship

It’s simple, and it’s basic:  Your number one weapon in advertising and writer marketing, especially on-line, will always be superior salesmanship. Few key secrets to salesmanship:

1. Keep it simple, stupid:

Indeed, the holly grail of any salesmanship is sublimated in three simple declarations first formulated by the guru of promotional marketing Mr. John Curlton:

• This is what I’ve got.
• This is what it will do for you.
• This is what I wish you to do next.

The power or these three deceptively simple components of the selling system that works every single time like a charm, originate deep in the common psychology of people.  It makes them bring the decision for themselves (explicit determination) rather than being solicited by you.

Think about it: If what you have got is good and something that you are confident in sharing with the rest of the world, there is really no need for messing around. You give people a cool staff they want to use. Based on the cool staff that you give them, they decide for themselves that they want to do business with you. End voila:

“Hey, Let’s see what outrageous story he’s got to tell me today!”

2. What I’ve got is damn hot:

Are you confident in relevancy and appealing of your writing work? (script, novel draft, short stories collection, an article, …whatever it should be)

To make it interesting fore everyone else, you have to deliver your  message in a way that nails its “passionate sweet spot of need”.

In salesmanship terminology, you have to make USP (unique sales proposition), as it is exactly what drives your customer’s mind when he thinks about you. If you have something that sets you apart, tell the world, and put some teeth into the way you say it. That is the essence of your USP.

You should be able to explain, in a single phrase, why a prospect should deal with you and not the other guy… or why he needs what you offer at all.

Make your addressing not only a pitching session, but informative and insightful ass well. Aim to be abreast of your industry as you are bringing something fresh, that ought to change established readers concepts.

You want your prospect (agent, publisher, audience…) to say after experiencing your promotional pitch:

“Wow!  How do I get one of those?”.

3. Accept the success:

If you’re not comfortable around the idea that you deserve to be recognized, even famous, it’s because you’re dealing with an idea that is foreign to your conditioned nature.

This is the point in your life that you make ultimate decision to extend beyond your physical boundaries – to increase your service to a larger audience in need of your talent. And, in so doing, riches invariably came their way.

These should be common sense for all writers dealing with the promotion of their portfolios… and yet it will be your secret weapon.  Because most of your competition will forever ignore the fundamentals of good salesmanship, or screw it up ,since they’ve never bothered to pay attention to the promotional lessons in their writer marketing or self-publishing agenda.

Make the Law of Attraction Works for You

In the next sequel of this series, we will discuss the second secret of successful writer marketing:

How to be the writer beyond the Ordinary.

• To stay tuned, be sure to subscribe to our feed by pressing that big oval button on the top of this page, or leave you email address to receive updates straight in to your inbox.
• You may test all tactics described in the article live at the Make Literature Online – the home page of the most intriguing Collaborative Writing project online.
• You are very welcome to share your experience and views about the subject. If it is going to bring value to the general theory on the topic, we will include it with your permission to the next revision of this post.
• Finally, don’t forget to socially bookmark this free online course and spread a word to everyone that may benefit from it

Tags: Collaborative Writing, Creative Writing Ideas, Elementary Writing, Literature Online, Writer Marketing, writer promotion, writing community, writing online